Remember the "user experience"? I know—what with FaceBook verily screaming up the popularity charts, it's easy to forget that these kinds of off-the-wall notions still matter.
Contrary to popular misconception, text also contributes to the user experience. Text can, for example, be "usable" or "unusable" (often it's just plain "useless").
Case in point: imagine that, in writing a text link to your website, you exclude the site's domain name in favour of the category keywords, like so:
"Visit PetBlog.com pet and animal blog."
Why would you do such a thing? Why, search rankings, of course.
Of course! Why else would anyone do something so clearly, obviously, unconscionably counter-intuitive? Why would anyone purposely reduce the usability of their content like this? Why would they obfuscate their own message?
Nope, I can't think of another reason.
Come on, Internet. Think! Think: scanning. Think: common sense. Think: human decency.
Maybe you don't care whether or not people to remember your domain. Maybe you don't care if they can scan the article for it or not. Maybe you think we're all chumps and all that matters is fickle, fickle search rank. Well, fine, moron. Good luck to you.
...and yes, if you like, you can tell me I'm being overly pedantic and taking this a little too personally in the comments. Whatever. I'm off to write some half-decent link text.
No comments:
Post a Comment