It's stupid, it's insidious, it's .... publication-sanctioned typos that fuck with the common vernacular!Okay, so New Scientist decided to leave the full stop off that big, black, bold sentence right there.
Let's just pretend that they did this on purpose, because some weirdo copywriter convinced the web team that no stop would lead the eye of the reader to the login button, while a stop would, well, stop them in their tracks. Let's ignore what we know to be the raw facts of the matter, which are that coders all-too-frequently write the copy for these pages, and coders are rarely grammarians.
Miraculously, that's not my problem. My problem is the button text, which erroneously uses the noun "login" instead of the correct verb form "log in".
Who cares? You should, because "login to your account" is nonsensical, yet appears everywhere. The reason errors like this still abound is because of the confusion caused by errors like this abounding -- even on big-deal sites like New Scientist.
Dumb breeds dumb, people. Smarten up, New Scientist.
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