WIP

You won't believe what I've been working on. I wrote this last week, and even now it makes me cringe. But I thought you'd be ... well, horrified, actually, and cry bitter tears of commiseration with me:

"In the new musical, RAIN, Australia’s most powerful women go on strike to protest climate change. ‘Not tonight,’ they advise. ‘We have a headache.’ But – wouldn’t you know it? – the high-profile partnerships of Julia Gillard, Tony Abbott, Kevin Rudd and Therese Rein remain unfazed by the putting-out drought, and storms start brewing… This cheeky, irreverent political satire is bound to ruffle more feathers than the ETS. Get your giggles before the next leadership spill!"

Link text? Why, I'm glad you asked. It was: Bring your brolly. Take that, usability advocates and people actually using screen readers! Good freaking luck. In case you're wondering, the ruffled feathers were entirely mine. Putting-out drought? Where do I get this stuff?

I also wrote the sentence, "From king fish wings to octopus dumplings, Tomodachi will take your tastebuds on a tantalising journey through Japanese cuisine" which, clearly, exemplifies my broader copywriting philosophy: if in doubt, employ alliteration and rhythm until your readers' eyes water.