Tuesday, March 12, 2013

Too much to ask of today's content?

I'm formulating a theory at the moment that there are basically two kinds of informational content on the web.*

The first is the 800-word how-tos and listicles we've all been glancing over for the last few years. The second is high-brow longread content that's so rarified it makes you want to throw your device out the window.

All that said, boy, am I over these same old titles you see all fucking over the educational web. Here are some of my pet hates, in no particular order:
  • N things that [What] X can teach us about Y
  • NNN top things
  • How to [action] / [Action] 101
  • N reasons why you're failing at X
  • The N mistakes you don't realise you're making
There are plenty of variations on these themes, but basically, this is all we're ever confronted with. Honest to god, can it get a little less formulaic? Is it that too much to ask?

*I never stick with any of these "two kinds of" theories I come up with, so don't worry. It'll pass.

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