"...but I look at these topics. I mean, you're thinking about aspects not many people are thinking about. What's your experience in this field?"
"Well," I pause. "My thing is basically communication. Everything I've ever written, from a review of a co-working tool to a piece on email etiquette, all the work I do is really focused on communication. How can we improve communication? How can brands communicate better with their audiences? How can we communicate better with the people we need to work with?
"That's my thing. People communicating. Communicating better."*
*A sentiment expressed with what's probably the least eloquence, ever. But then who doesn't love a paradox?
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