Tuesday, June 12, 2012

Studiofy: Q&A

So, you have a nightmare of a project and literally insufficient hours in the day to pull it off by the month-distant deadline?

You need to knuckle down, and crank it up, for a whole month?

Still your palpitations, sweet prince. The answer is clear: studiofy it.

Q. What is "studiofy"?
To studiofy is to turn your life, your living space, and your head, into a working studio. There is nothing else. Your kitchen is in your studio. Your weekend is your studio. That annoying, non-project-related email is breaching the sanctity of your studio; just delete it and turn back to work.

Q. But ... that sounds a lot like a kind of prison.
Listen. Do you want to meet this deadline—and meet it well, not just on time, but by turning out the best conceivable work you've ever freaking-well done—or don't you?

Q. Well, I—
I don't really have time for your objections. I'm in my studio. Do you have a thesaurus? No? Then you're no good to me.

Q. Okay. Can I call you then?
Not really. I mean, unless you're either calling with critical information for the project, or you want to suffer a painful phone-death inflicted by my interrupted rage.

Q. Really? Jesus Chri—
Yes really. Look, is this going anywhere? Can we do it in July? I have shit to do, dude.

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