What is it with "article authors" these days?
Once, back when I was but a slip of a girl, people used to write articles for websites because they wanted to build their authority, gain credibility by association with the brand, build some standing in the site's community, and get a link back to their site from their bio.
These days, a time-worn content manager has to explain in no uncertain terms the reasons why she wants to maintain objectivity in an article to said article's author. Multiple drafts later, she resorts to simply rewriting the fucker (technical term) to get the desired, factual, realistic information into the article so that it may be as helpful to the readers as possible.
What ever happened to giving information for the sake of giving information? Put what you think is your precious "personal brand" aside for five minutes and do yourself a favour by doing someone else a freaking favour. Sans attached strings. Call it "content altruism" if you will.
This is exactly, precisely, and unarguably where it's at.
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