No? That's not what this ad says to you? It's not supposed to appeal specifically to people who like—as in, are turned on by—breasts? Oh, sorry. I guess I'm just the kind of bitchy straight chick that'll actively avoid buying from a company that advertises by pushing breasts in my face on principle. Again, sorry: I just think it's fucking dumb. (Think of all the cool executions you could create for this brand! Also, newsflash: hetero women buy domains too.) Call me crazy ... but not Crazy Domains.
Subtext: if this ad appears at the top of your homepage, it's likely to put people like me off your site. Sorry, chump, that's just how the world works.
Coda: Sometimes I fantasise that digital advertising for the masses would dispense with sex-for-the-sake-of-it advertising. Really, I do.
No comments:
Post a Comment