Book concept #743: Copywriting and Gin

Copywriting and Gin (or possibly Copywriting & Gin, depending on the typeface chosen for the cover art) would be a book full of puns, anti-agency witticisms, and general ridicule of the seriousness of copywriting work interwoven—interwoven, I say—with tidbits on gin, gin brands, gin cocktails, and gin drinking.

It would appeal to a miniscule sliver of the book-buying market, namely me. And anyone I could convince at point of sale in my local book shop to buy a copy.

However, in literary, writing-class circles it would achieve near-legendary status as a title full of little but stupidity that somehow made it big. Classes would be formed to analyse it. Syllabus would be bent to fit in discussions of its themes. Students would refer to its innards as containing "deathless prose". Oprah would feature it in her book club.

Chapter titles may include:

Starting out: Come to my garrett, and bring the Vickers

Agency party etiquette: don't dis the Bombay Sapphire

A rather diverting selection of celebratory cocktails

Hendricks and other late-night writing gins

More cocktails (for copywriting after 3am)

Pages: ~350

Writing time: this book should be drafted by September, which would mean it could be released in time for the Christmas shopping season.