Isn't it a bit late to start telling me what the thing is after I've signed up?
(The only reason I signed up to Medium was for work—for this, you might say—and because it used my Twitter login to make that happen.)
But wait. There's more. Here's what happens when you click the "Read this" link:
That's the start of 841 words of ... something. (One of the headings is "Why Medium? Why Now?" I'm not kidding.)
Let me paraphrase from the intense, eye-hurting speed-scanning I attempted: you publish something on Medium and it's collected into a larger collection of stuff, like funny life stories. Maybe. Think Storify crossed maybe with Tumblr and WordPress.com, then multiply by the number of the first house you lived in...
Why didn't they just say so on their homepage? Who knows. Maybe because their "preview" in itself doesn't look that exciting. Maybe because they feel your precious personal details are in fact due payment for the exciting if vague news of their thrilling, if currently-still-in-development-and-not-really-available-for-human-consumption-or-indeed-even-beta-testing service. But do you?
Startups, no shit: get a copywriter and maybe someone to help you with brand communication. Even the early adopting first wave deserves that much.
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