That's not what I do

Recently I've been approached by a few sources for what I consider churn-and-burn copywriting work.

Churn-and-burn work is any request that belies the enquirer's lack of concern for their brand's engagement with their chosen audience. These are people who don't actually care what they say to the market, as long as they get their conversions.

Asking a content developer you've never met to provide a quote on the basis of a two-line brief, or telling them you're not sure of your product's unique selling proposition but can they write the content anyway, screams, "I don't give a fuck."

If you don't give a fuck, I don't want to work with you.

Without wanting to sound like a complete wanker, Jesus H Christ people, actually communicating with your audience is what you're paying me for, so, presumably, you'd like me to take that seriously. I can only take that seriously if you do.

A decent brief, a willingness to meet, some shred of respect for your own brand—all these are evidence of your taking things seriously. You may be in it for the money; I am not. And I don't want to be the one trying to build up your brand amidst a hopeless corporate atmosphere of I-don't-give-a-fuck.

If that's your game, may I refer you to any of the countless freelancing exchanges online. They can help you, but that's not what I do.