Thursday, April 7, 2011

Playing fair in public

Okay, that's it. I've had it with these new wank words. I'm not saying that "content curation" isn't a thing; I'm not saying it's a wank. I am saying that it's not a word to be used in polite company with people who aren't consciously involved in filtering shit online. To do so is a wank.

Backstory: I just read a blog that had the tagline "Curated by [name]". A big-name blog by a big-name Internet Personality with a broad readership.

To me, this is the definition of unjustifiable. It's indecent. Come on, people. Play fair and pick your freaking audience.

Just as I wouldn't go to a family lunch and start talking about unique selling propositions and concept vocabularies, people who make it their business to filter information should not utter the words "content curation" within earshot of anyone who is not themselves a content curator, or asking about it specifically.

Why not? Because it's unbecoming.

It's embarrassing for us innocent bystanders. It's as if you're so proud of your intellectual and industry credentials that you're determined to show them to everyone, regardless of who they are or how intimidated that might make them feel. While you're at it, why not just take off your pants so we can see you wear Calvins? Or take off your Calvins so we can see your...

Anyway. You get my drift. If you're talking with me, we can talk about content curation, by all means. If you're talking with the general public, please: have a little decency. Keep your self-congratulations to yourself.

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