Sunday, October 24, 2010

News! I mean, News?

I'm afraid that when I saw this on theage.com on the weekend, I rolled my eyes so hard they hurt. In case you missed it, Melbourne, Australia, world, the war in Afghanistan is dubious!

Just so you don't have to look it up, the Pocket O defines dubious as ... wait for it ... "occasioning doubt". You can see the kind of hard-headed, tough-nut, devil-may-care, tell-it-straight journalism we have on our hands here. Look out, those of dubious actions.

Again: news? Haven't advertisers been trying to morph advertising into entertainment since the 1950s? Look at all the Pepsi product placement in Back the Future (not to mention the hilariously noted Lipton Iced Tea placements in 30 Rock). Look at the Will it Blend? videos.

"Whatever," says The Age. "Let's get some mileage outta Old Spice anyway." If they're right, it must be the slowest morph ever -- perhaps almost as slow as Sunday was as a news day.

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